Signature Moves – From Earning Executive Compensation to Fully Utilizing Your Plan Benefits
The moments that shape our lives often shape the kind of financial guidance we need beside us. And while clients may be facing those moments for the first time, our experienced advisors have helped many others through similar situations before – developing their own distinct way of guiding people through uncertainty, important decisions, and what comes next.
Signature Moves highlights those approaches, so people can more easily recognize the advisor they’ll want beside them when life happens.
Meet Brian Copeland, CPWA®, CFP®, Wealth Advisor and Managing Director at Hightower Signature Wealth in St. Louis, MO.

Brian’s Signature Move
Helping C-suite executives turn the full complexity of their compensation into a coordinated plan – so nothing valuable is left on the table.
Who This is For
You’re a C-suite or senior executive with a compensation package that extends well beyond your paycheck.
- You have RSUs, stock options, deferred comp, or non-qualified plans built into your package
- Executive compensation shapes a significant part of your financial life, but you may not fully understand it
- You don’t have the time to track every election, deadline, and tradeoff the way it deserves
You want to make sure the tools your company gave you are actually working for you and your family – not quietly expiring while you’re focused on the demands of your role.
Where You Are Today
There’s a lot of money in here. You just don’t have the time to make sure you’re using it the right way.
What You’re Going Through
You’ve earned access to opportunities which can be powerful but unforgiving, and built to require more from you than just signing forms.
- Stock options expire if they’re not exercised in time, deferred comp elections limit changes once they’re made, restricted stock vests on schedules you don’t control
- Each decision affects when and how you’ll actually be able to use this money down the road
- The reminders you get from your company tell you when to decide, but rarely what’s actually at stake
Capturing the full value of these plans requires more than making each individual decision well. It takes a coordinated view of every election, deadline, and tradeoff – and someone keeping pace with how your company operates.
Brian’s 3-Step Approach
- Map your full compensation picture – every benefit, election, vesting schedule, and deadline across every plan your company offers
- Coordinate every decision with the rest of your financial life – what you elect today should fit how you and your family want to live decades from now
- Stay on it as your career, company, and family evolve – annual reviews at minimum, plus check-ins whenever your company opens new election windows
Signature Perspective
“Every decision in your compensation package sets up the next one. When you don’t see how they connect, you might leave value behind.” – Brian Copeland, CPWA®, CFP®
What You’ll Experience
- You avoid leaving value on the table because each piece is being tracked and considered.
- Every election you make is informed by the full picture – not just the decision or deadline in front of you.
- You and your family get the benefit of someone who knows the ins and outs of your company’s plans as well as your own situation.
Where You’ll Be Tomorrow
You move from wondering whether your compensation is working the way it should – to knowing every piece of it has been seen, coordinated, and put to work.
Connect With Brian
If your compensation package has more moving pieces than you have time to keep up with, talk to Brian.
This material is for general information and educational purposes only. Information is based on data gathered from what we believe are reliable sources. It is not guaranteed as to accuracy, does not purport to be complete and is not intended to be used as a primary basis for investment decisions.
Find answers to your questions about Hightower Signature Wealth
Hightower Signature Wealth is a fiduciary wealth management practice that provides investment management, financial planning, estate strategies, insurance, and banking solutions. We work with families, business owners, professionals, women, and retirees across more than 40 offices nationwide. Our advisors take the time to understand your financial priorities, develop a plan around your goals, and adjust that plan as your life and circumstances evolve.
Hightower Signature Wealth provides a broad range of wealth management services designed to address different aspects of your financial life. Our capabilities include investment management, financial planning, retirement planning, estate strategies, insurance and risk management, banking solutions, and charitable giving strategies. By considering these areas together, our advisors can develop a coordinated approach based on your goals, priorities, financial circumstances, and plans for the future.
Hightower Signature Wealth advisors work with a broad range of clients, including women, families, business owners, professionals, retirees, and high-net-worth individuals navigating major life or financial transitions. Rather than applying a generic playbook, each advisor tailors the plan to a client’s specific goals and current stage of life – from early-career decisions to multigenerational wealth transfer.
Yes. Hightower Signature Wealth advisors serve as fiduciaries, which means they are committed to acting in their clients’ interests when providing investment advice. We offer fee-based advisory services, with fees depending on the services provided and the specifics of your relationship. Your advisor will discuss the applicable fee structure with you so you can understand how you are charged and what services are included.
Hightower Signature Wealth has more than 40 offices nationwide, allowing our advisors to serve individuals, families, and organizations across the country. Depending on your location and preferences, you may be able to work with an advisor locally or connect with a team in another market. Visit our Locations page to explore our office locations, learn more about the teams in each market, and find an office near you.
Getting started with Hightower Signature Wealth is simple. Complete our online contact form with some basic information about yourself and what you are looking for, and we’ll connect you with an advisor who can discuss your needs and financial priorities. That initial conversation is an opportunity to learn more about our approach, ask questions, and determine whether working with a Hightower Signature Wealth advisor may be a good fit.
Your first conversation is an opportunity for us to learn more about you, your financial circumstances, and what you hope to accomplish. An advisor may ask about your goals, current investments, family considerations, business interests, and other priorities that could influence your financial plan. You’ll also have an opportunity to ask questions, learn about our approach, and discuss what working together could look like.
