How to Tell What’s Real Online: Smarter Everyday Digital Habits
Deception is the fundamental engine of modern cybercrime. Instead of breaking into systems, many criminals trick people into giving them access. That is why everyday digital habits are essential to help you recognize when someone is trying to deceive you to get into your accounts.
When a CAPTCHA Isn’t Just a CAPTCHA
One way that scammers can deceive individuals is through CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) prompts, which can appear on websites. These are the familiar tests that ask you to select images containing crosswalks, cars, bridges, or traffic lights. (See example below)

CAPTCHAs are not automatically suspicious, but context matters. If one appears on a site you visit regularly, such as a trusted e-commerce website, it may be entirely normal. If it appears on an unfamiliar site, contains misspellings, or is followed by unusual instructions, proceed with caution.
That same lesson extends beyond CAPTCHAs. Appearances alone are not enough to establish trust online.
How to Spot a Suspicious Website
A polished logo, familiar color scheme, or professional-looking page does not necessarily mean a site is legitimate. These websites are designed to look convincing. Before entering personal information, check the web address carefully to make sure there are no unusual domains, misspellings, or subtle variations. Using a saved bookmark, a trusted app, or manually typing the website address can help reduce the risk of landing on a fraudulent site.
Staying Safe on Public Wi-Fi Networks
Public Wi-Fi networks can also be an area where deception occurs. Connecting to public Wi-Fi is not inherently dangerous, but it is less predictable than a trusted home network. For sensitive activities such as banking or accessing investment accounts, it is generally safer to use your home network, cellular connection, or a personal hotspot.
When accessing a financial account, using the institution’s official app can be a better choice than searching for its website in a browser, provided the app comes from an official app store and is kept up to date. Downloading the official app from a trusted source can reduce the chance of landing on a fake website. For additional protection, a VPN can add another layer of defense on public networks, although it is not a cure-all against online threats.
Even when you’re using trusted networks and applications, it is important to verify the information you rely on.
Verifying Phone Numbers and Contact Information Online
It is important to be careful with phone numbers found online. Search results can be manipulated, and AI tools can sometimes produce incorrect answers with confidence. If you need to contact a bank, custodian, government agency, or technology company, use a number from a trusted source. Trusted sources to find this information include your statement, the back of your payment card, the official app, or the organization’s verified website.
The common thread in each of these examples is simple: verify before you trust.
General Tips for Internet Safety
Individuals and families should follow a simple rule of thumb when interacting online: if something is urgent, financial, or unusual, verify it through a separate channel before acting. That might mean calling back using a known number, logging directly into the account, or confirming the request with someone you trust.
Having this level of digital awareness requires discipline, but in a digital environment where deception is often the first tool of cybercriminals, slowing down and verifying information remains one of the most effective ways to protect yourself.
This material is for general information and educational purposes only. Information is based on data gathered from what we believe are reliable sources. It is not guaranteed as to accuracy, does not purport to be complete and is not intended to be used as a primary basis for investment decisions.
Find answers to your questions about Hightower Signature Wealth
Hightower Signature Wealth is a fiduciary wealth management practice that provides investment management, financial planning, estate strategies, insurance, and banking solutions. We work with families, business owners, professionals, women, and retirees across more than 40 offices nationwide. Our advisors take the time to understand your financial priorities, develop a plan around your goals, and adjust that plan as your life and circumstances evolve.
Hightower Signature Wealth provides a broad range of wealth management services designed to address different aspects of your financial life. Our capabilities include investment management, financial planning, retirement planning, estate strategies, insurance and risk management, banking solutions, and charitable giving strategies. By considering these areas together, our advisors can develop a coordinated approach based on your goals, priorities, financial circumstances, and plans for the future.
Hightower Signature Wealth advisors work with a broad range of clients, including women, families, business owners, professionals, retirees, and high-net-worth individuals navigating major life or financial transitions. Rather than applying a generic playbook, each advisor tailors the plan to a client’s specific goals and current stage of life – from early-career decisions to multigenerational wealth transfer.
Yes. Hightower Signature Wealth advisors serve as fiduciaries, which means they are committed to acting in their clients’ interests when providing investment advice. We offer fee-based advisory services, with fees depending on the services provided and the specifics of your relationship. Your advisor will discuss the applicable fee structure with you so you can understand how you are charged and what services are included.
Hightower Signature Wealth has more than 40 offices nationwide, allowing our advisors to serve individuals, families, and organizations across the country. Depending on your location and preferences, you may be able to work with an advisor locally or connect with a team in another market. Visit our Locations page to explore our office locations, learn more about the teams in each market, and find an office near you.
Getting started with Hightower Signature Wealth is simple. Complete our online contact form with some basic information about yourself and what you are looking for, and we’ll connect you with an advisor who can discuss your needs and financial priorities. That initial conversation is an opportunity to learn more about our approach, ask questions, and determine whether working with a Hightower Signature Wealth advisor may be a good fit.
Your first conversation is an opportunity for us to learn more about you, your financial circumstances, and what you hope to accomplish. An advisor may ask about your goals, current investments, family considerations, business interests, and other priorities that could influence your financial plan. You’ll also have an opportunity to ask questions, learn about our approach, and discuss what working together could look like.
